YapStar CoolPicks is a pet product network where you can discover, recommend and review pet products you love. Pet Products on YapStar CoolPicks are either recommended by real people like you or by our staff of reviewers at YapStar. We choose products we think are cool, unusual in some way, or just great products and worthy of the Yapstar thumbs up. The idea of CoolPicks came from our previous experience of owning a Pet Store and knowing how much time it took to find the best products. So, on YapStar we decided to give our user not only the ability to find the coolest, the most unusual, the best quality pet products all with a click, but also to see what their neighbors have to say before making the purchase.

There's no question that consumers are using the internet to find businesses and products. According to Kelsey Research, 70% of US households now use the Internet when searching for products and local services--and that number is only increasing. YapStar creates a unique opportunity for Pet Product Manufacturers. Unlike the Yellow Pages, YapStar users are only looking for Pet Products and Pet Businesses. As a result, the smallest of companies can compete on the same footing as the biggest and get noticed online by the exact people you want looking. People crazy about their pets. YapStar offers our business partners the following:

To get the most value out of YapStar Business Centers, we encourage you to create content to let people know about your products. As you add more detail to your pet product page, search engines will be more likely to send customers to your page! Our online tools make adding pictures, creating links to online stores and creating information about your products easier than ever.

The cool thing about YapStar is that we designed the site so that, you our partners, have marketing tools to help you promote your Pet Products. First of course, tell all your customers, and business associates to Search for your Product and write a review telling the world how great your products are. But we've gone a step further. On your listing page, you'll see a link that says, "Link To Your Review". On this page, we've provided a customized YapStar icon with your Business Name. Simply copy the code and place it onto your company's web page or emails. To go one step further, promote your products by creating enhanced listings and extend your reach throughout the YapStar site.

YapStar CoolPicks Listings are free. Our staff of reviewers choose products we thing are cool in some way and we create a basic listing for these products. Once your product has been chosen as a YapStar CoolPick, you can choose to create an enhanced listing on Yapstar which offers you additonal reach throughout the site and management of your listing for a monthly fee.