Industry Stats for Local Search, Social Networking and the Pet Industry

Pet Business Advertising

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YapStar has revolutionized the way pet businesses can market themselves online.

The growth of Internet advertising from $16.9 billion in 2006 to $21.9 billion in 2007, with an estimated growth to $42 billion in 2011 reaffirms the Internet's growing marketplace and creates an exceptional opportunity for YapStar's Business Partners to reach thier targeted market: Pet Lovers.

YapStar is unique in its concept. It combines three different market categories that are showing phenomenal growth.

These categories are:

Pet Industry

$41.2 Billion revenue in 2007 projected to grow to $43.4 Billion in 2008.
63% of U.S. households own a pet, which equates to 71.1 millions homes.

Social Networking

In 2007, approximately 69 million users visited a social networking site. The greatest growth is expected to come in 2008, with 83 million visiting a social networking site, with predictions of 102 million visitors by 2011.
Advertising dollars are expected to grow with $920 million being spent on social networking sites in the US in 2007 and a projected $1.6 billion in 2008.

Local Search

More than 113 billion searches were conducted in the U.S. during 2007.
Local and national businesses advertising in local markets spent $2.9 billion in 2007, with that number rising to $7billion in 2011.
More than 80% of search engine users search for local products and services and more than 90% of the transactions resulting from these searches are completed offline.

YapStar has created an exceptional opportunity for all size Pet Businesses to participate in the hottest trends in the online world today: Local Search and Social Networking. Increasingly people are turning to the Web to find services in their home town. Now with YapStar they can find you!

INTERNET ADVERTISING REVENUES SOAR AGAIN, $21.9 BILLION IN 2007

Industry Continues to Set New Records.

Skyrocketing growth at Social Networking and Local Search sites